Tag: Email Marketing

Here’s the rules that I follow when producing an HTML Email. Some of these rules may seem obvious, some may seem stupid and some may go against everything you may have learned about web standards, best practices, semantic html and accessibility. This last one is a hard thing to accept….

Apparently instead of comparing the number of unique people that clicked an email campaign to the number of email that didn’t bounce (sometime called the number delivered) people are now comparing them to the number of opens. So in the past we did: unique clicks ÷ (sent – bounced) =…